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Let me solve this Pokemon vs. GTA dilemma, m'kay?

GTA is more popular with gamers. Its logical since it comes out on more platforms, meaning more gamers get to experience it.

Pokemon is more popular worldwide, though, and I'm not talking about gamers here. Pokemon is more recognizable, its distributed as an IP through more media platforms than GTA, so its logical that more people would recognize Pokemon. The series mascot, Pikachu, has a gigantic balloon that appears in every Macy's Thanksgiving parade; last I checked, Nico Belic still hasn't gotten his own blood spattered parade balloon.