Xbone fails to outsell Ps4 despite biggest launch of year

[Shinobi-san]

I think MS would be pleased with the sales increase especially in the US and UK. That doesn't mean they not trying in other regions and only care about US/UK.

I also think that MS definitely cares about market share, all 3 consoles manufacturers care a great deal about their sales in comparison to other competing products. Anyone who says that a manufacturers is completely unconcerned about their competitors and only cares about profits and sales in isolation is in complete denial and a bit naive.

MS knows that once a console becomes the preferred console in a particular region, it becomes increasingly difficult for competitors over time. I think MS felt this was happening with the PS4 in the US and they reacted quite strongly to it. This was done with the motivation of gaining market share and mind share. If all they cared about was profit they would keep the price as is.

I think MS would be happy with what its achieved with the price cut and the bundle. Ultimately MS would have wanted to greatly increase their sales and competitiveness. Winning November NPD would just be in addition to that. But this shows signs of good interest in the console and that the fight isnt over. What would be concerning, was if MS cut price and still fell far short of PS4 sales...then they probably would have been worried. So yeah i dont agree with OP after the last couple weeks of sales.