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First, let me lead off by saying they do care. Second, I think there are things they can do about it and they know what those things are. However, you have to consider the position they are in, specifically the executives. The shareholders want *profits,* not install base. Iwata and company promised that and they *need* to deliver on that promise. That's why they are in hyper-efficiency mode. You will probably see more aggressive moves almost immediately after the end of this fiscal year. Nintendo's execs can't just do whatever they feel like right now; the shareholders are demanding results. It's not that they don't care about install base, it's that the shareholders have the metaphorical gun to their head and their hands are tied.