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AnthonyW86 said:

They know trying to win more marketshareis a lost cause so they are trying to make as much on every release as they can.


That sounds reasonable enough to me. Nintendo has historically went after profit over engaging in competition. They do seem to be looking squarely at profit this holiday season, without much regard for how they fair against Microsoft and Sony.

It's quite possible that Nintendo moves the fewest units this holiday and still comes out the big "winner" in terms of money made. 



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