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300k sold for a top hyped EXCLUSIVE from an established studio like Insominiac.....very bad. Considering there were approximately 6 million Xbox1 install base, that means there was a .05% attach rate for the game, with 300K copies sold. That is not good by any standards. Usually it's at least 1% attach rate. 5% or 10% is considered a success. .05% is a failure.

That's why they are giving the game away for free for a day, in an effort to show people that it's a good game, and to buy it. Problem is, people that buy an Xbox just aren't interested. Xbox only users are primarily FPS fans primarily, and look for the dark grey/green/brown hyper-realistic games. SunsetOverdrive is a 3rd person action/shooter with bright colors and that's the opposite of what the base of Xbox fans look for.

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