VincentVega77 on 21 November 2014
I don't believe goes under blue ocean strategy - mainly because PS4 battles competition:
- remember E3 2013 and how they deliberately last minute offered lower price level $399 by removing camera?
- they use the phrase "world's most powerful console" in the advertising which is obviously direct comparison to XBOne
- at its core PS4 is a pure gaming console (like PS2 or X360) and appeals to mainstream gaming market which means they did not create the new market aka "blue ocean"
