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Troll_Whisperer said:
It's red with purple edges.

I was going to rebrand my title as a "purple" product.

While Sony acknowledges its competition, it reacts as if there are not any.  Especially when it comes to price.  You have to go back 12 years to find the last time Sony did not slash the price on a home console in its first calendar year, in the face of cheaper competition.