I feel Like Microsoft Should Try to Focus on Places they arent performing well in a little more.

[Goatseye]

They should focus on US and UK to get the biggest share of the market then other countries when X1 catches more fire.
Outside US & UK, people are super PS loyal and there's no marketing strategy to turn that around.
The way to do it, is to show that gamers in the biggest markets choose Xbox to game on.
That's the way it should be especially with Japanese market steering away from traditional home consoles.