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They don't support the Vita with AAA games in US anymore because it isn't financially feasible. They do however still support Japanese AAA games.

Someone asked "how can they believe the vita is the best and yet not support it".
It's simple, and it works with many products.
Like, the concorde jet. The owners would say it was the best plane for consumer travel...but they had to discontinue it because it wasn't financially viable.