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The thing that I find amusing is that Microsoft ran $50 price reductions over the holidays on the Xbox 360 all the time, yet the PS3 kept out-selling it on a consistent basis. Why people are acting like this is the beginning of the end for the PS4, I'm not really sure. The Xbox One will do really well over Christmas and then the PS4 will dominate the first half of 2015. We've seen this cycle before.