endimion on 17 November 2014
I'm a XB fan and a Sony hater (it predates Xbox btw) and I don't find this mocking or aimed at the competition... To be fair as an advertising and marketing major I find those adds completely off the mark... The pitch is good using the newyorkcityballet though?????
It'd be like using Mikey mouse to promote hunting gear... They should have used something way less artistic and way more in your face IMO... Gamer victory dance is way more a dudebro manly man thing... This might actually propagate an antagonizing message to a larger chunk of the target audience than appealing to them..
Artistically sound ads though... I actually enjoyed watching them outside the context...
