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FattyDingDong said:

Black Friday is the biggest day for gaming in the US. hundreds of thousands of consoles are sold on Black Friday. Who do you think will win Black Friday this year?  I would have to say the X1 there are much better deals for it. 

Target

Xbox One Assassin’s Creed Unity Bundle with $50 Target gift card: $329

PlayStation 4 with Grand Theft Auto V & The Last of Us Remastered: $399

Walmart

Xbox One Halo: The Master Chief Collection bundle with $30 Walmart gift card: $329
PlayStation 4 with Grand Theft Auto V & The Last of Us Remastered: $399
Best Buy
Xbox One Assassin’s Creed Unity Bundle: $329
PlayStation 4 with Grand Theft Auto V & The Last of Us Remastered: $399
Who do you think will sell more?

its just so crazy to think 1 year ago, to get an xbox one you would have to spend $170 more, $500 total, and you wouldnt get a game and $50 coupon. 

the console has essentially dropped $200 in less than a year. im pretty sure thats unheard of.

but it seems to be a very good, albeit desperate move by ms.

Sony should have definitely done the temporary price as well. The consoles 2nd Christmas season is a very crucial part of its lifecycle. These early years it is critical get get people to adopt your console, so later on, others buy it to because "everyone else has one". (like what happened with 360 to ps3). if ps4 would have dropped price this christmas, people would continue to buy it in droves over the xbo, leaving little reason to get the xbo over it. then put the price back up in january, without loosing customers in the holiday season like they will now. and then "everyone" will still have a ps4, so long run sales, and profits would be even greater than the short term greater profits that not dropping the price will have.

its going to be a snowball effect. i still think the ps4 will win longterm in the US, but this season they had a chance to shut the door, and they missed it. they are letting xbo get back in the game. MS will be gaining the critical early adopter that will influence others to get it later down the road.

if sony sacrificed some profit margins on the ps4 this christmas season, they would have gained a lot more sales, and importantly shutout xbox sales. then down the road they would have more than made up the lost potential profit, by have even a larger market share and the snowball effect of everyone buying a ps4 because everyone else has one too. very dumb on sony's part