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They wont ever become 3rd-party and they shouldn't. The real problem is they underestimated the move to HD and things like the confusion with the console's name and the adveritisement didn't really help to solve the confusion going around.

If anything, they are showing signs that they are back up and fighting. Even if the Wii U doesn't sell anywhere near other consoles, the fact they are making big changes is positive. At least Wii U owners are enjoying their consoles and by the time they new console arrives, they will have have learned their lesson and the changes they are going through now should hopefully be a big help for when it launches. At least they know what to do and what to avoid.