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If your product is constantly outselling the other guys, month after month after month for an entire year,
Even with them bundling in Madden,
and Destiny
and Forza,
and with a $50 price cut,
and with them taking out Kinect,
and with them bundling in AC:Unity.

If they still cannot match your product in units sold, then why the hell would you lower the price of your product to match theirs ?

Sorry man, that just a silly question.