Well I believe , the "anti-consumer" term is as much overused (and wrongly used) as some other words like: desperation, trouble, doomed... Hopefully the majority of "consumers" does not rely on internet forums to make decisions.
But at the same time, I understand it is better how it works now (click-bait, sensationalism, etc...).
Just pay 10 more dollars to get the full game without any limitation... No big deal and nothing as sensational as being anti-consumer.