Sony announces its cloud TV service, called PlayStation Vue

[Zones]

Sharu said:

Zones said:

Sharu said:
Oh, it seems they are serious in taking a crown from Nintendo for the idiotic namings!

Companies do that sort of namings to create a recognizable and yet, easily marketable brands.

 

Google for example is a misspell of “Googol”. Then you have popular services like Flickr, Tumblr, etc which are both easily recognizable and are distinct at the same. So “Vue” by itself is a name which has a good potential for success as a brand. 

So this will be argument from people laughing on the "Wee" brand?

I am not exactly sure what you're referring to, but the Wii brand has long been established, and it made the rather bland 'Revolution" name turn into one of the most successful platforms of all time. 

People making fun of the name "Wii" was really not a bad thing if you look at it from the marketing perspective, as the name becoming a meme was one of the reasons the platform garnered a lot of exposure early on. That doesn't mean Vue, Wii, Tumblr, etc are good names by themselves, but again marketing-wise, they can easily be established and become very successful if they do resonate with people in one way or another.