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and a lot of those upgrading to a new console buy the PS4 too...

Maybe current owners are more satisfied with their 360s than those who have PS3s, maybe not... However MS has proven unable to retain a lot of them, as every generations all customers are up for grabs (I don't know about you, but I certainly don't belong to either Sony or MS).. not only this, but the PS3 is selling much more than the 360.

I am not sure what MS gained from saying this, even if this is true, it means nothing good for the current MS.