Gameplay should be the fundamental element in any game, if there is a good story backing it up, all the better. I will use Heavy Rain as an example, a very cinematic, story driven game, with great graphics...however the gameplay sucked big time. It was just one big QTE or Simon says, with you pushing an analogue stick in the direction prompted, or shaking your controller up and down. I've seen games on the Wii with similar gameplay mechanics, and they were dismissed as a waggle fest, for all its cinematics and cut scenes there just wasnt a lot to do from a gameplay perspective. One of the best games to strike a near perfect balance of story and gameplay is Mr Miyamotos very own Pikmin 3.