kenzomatic said:
Yes they do work and knowing about the product/service and using it later out of memory (name regonition) works just as good Or even reffering someone. The only reason I know about GameTap or Direct2Drive is because of seeing the damn ads all the time. Not that I use them but if some asked about subscription game download services I would tell them about them. When I'm on IGN a lot of times an add will inspire me to look up that game and find out more. No I'm not talking about stories and news but rather paid for ads. Here go there now http://www.ign.com/ They have a big ad campaign up. Hard to miss and if you like bikes you'll remember it. Now the ads here do confuse me as one would think this being a game market there would be more game ads. |
^What he said. Of course, if the ad sucks or fails to brand the product in the consumer's eyes, it fails on every level.

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