Rumor: Sony readying “massive PlayStation 4 bundle” for Black Friday

[ethomaz]

RolStoppable said:

MoHasanie said:

Areym said:
Knack. Bundle the shit out of Knack = profit.

How does bundling g game for free result in making a profit? 

Step 1: A free game conveys value, raising the probability that the console sells.
Step 2: People will be motivated to buy another game after they find out how "good" Knack is.

Step 3: The game bundled already sold enough to make profit... so a first party free copy won't hurt the company.