Can anyone say to me why nintendo shos us a grpahic and than they use another in ZELDA U??

[Nuvendil]

You can't just assume without evidence that Borderlands has underperformed due to art direction; you would need proof.

Also, as I said, such perceptions are quite malleable. Many things that were once niche or "too geeky" are mainstream now. All thanks to good marketing schemes.