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Well no, to survive they need to build their fanbase. They tapped into markets last gen, but failed to make 90% of the new comers into actual fans. The Wii period was a gilded age, the good sales figures hiding the decay of the Nintendo and Wii brand as Nintendo sat on their laurels for the better part of that gen in terms of marketing and in some periods in terms of software production.  And on that note, this art direction is far from hamstringing the possibility of that.