Activision: Destiny has over 9.5 million registered users and Development has Begun on Destiny 2, Expecting COD AW to be Biggest Game of the Year

[DM235]

Interestingly, Sales and Marketing expenses have gone up about $100 million in the last 9 months compared to the previous year ($80 million in the last 3 months alone, compared with 2013). I am wondering if that is mainly due to Destiny, since WoW, CoD and Skylanders are most likely similar to last year's budgets.