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Scientificreason said:

Price is not the only factor when it comes to consumer value. Amazing people on a sales site don't understand this. X1 price bump is stabilizing still would not be surprising ps4 wins Nov when it's bundles drop. Supply and demand is more complicated then price. Some people  on this site are getting ahead of themselves.

Yeah price is not the only factor, but couple that with 1/2 games bundled with a cheaper console and more FPS games which appeal to American gamers and the demand is definitely going to be high.