Vena said:
Actually, seems the Sunset bundle (at least) will be setting them behind by 150$ a pop as they are giving away Ryse as well. They're really piling on the incentives... |
The cost of bundling a game is only a tiny fraction of the retail cost, especially as they are the publisher as they don't need to provide additional proft margins to the retailer or even their own licensing and profit margin on the game. At most you could argue they have an opportunity cost by bundling them of not making as much profit from the game directly.