SONY FY14 Q2: Results $1.2bn loss. 3.3m ps4 shipped.

[binary solo]

Ka-pi96 said:

DanneSandin said:
I'm taking away two (2) things from this;
holy shit, PS4 is beasting like it's nobody's business
holyshit, what's up with their mobile division?! That shit is bleeding them dry... seems like they've got everything else under control, but what will they do about mobile?!

Yeah, it's really quite shocking how badly the mobile division is doing. Take that out and they'd be profitable.

Hell, just chop the loss in half and they would have made a profit for the quarter.

This is a terrible result for Sony. Mobile is pretty much essential if they want to be in consumer electronics. The Z3 is a sweet machine, so I hope that does well for them this quarter. What sony needs to be is the 3rd way in the high end mobile space. I'm clearly in the minority but I think Sony's high end phones are significantly better than Samsung's, and they sell for more or less the same price. I just don;t get the fascination for the galaxy range. Apple I understand because that became a cult of personality with Jobs the great an powerful. But Samsung, where is that coming from?

As much as PS4 is doing great for them, from a consumer devices perspective that's all eggs in one basket and it's only good for a few years of good revenue. And clearly the current suite of profitable divisions isn;t able to carry them.