Those journalists have problems. If they think that can change or remove the "gamer"concept, they are dramatically mistaken.
For that to happen, Gamers would have to feel that beeing a gamer is something bad. They sure tried, but i dont think they understand that calling yourself a gamer means you are already prepared yourself for a certain ammount of society shunning in sacrifice of a hobby you love. If they think they can change millions of people just because they dont want to feel embarassed that they are games journalists... well, they are sorely mistaken.
Also, because most of all, there is nothing wrong with beeing a gamer. There is something wrong in wanting to play games and mixing it with social disputes though. That is obviously not what they are for.
