What does MS need to do?

[EaglesEye379]

TheRealMafoo said:

EaglesEye379 said:
The Blu-Ray adoption is not Sonys decision. Its the decision of the Blu-Ray Disc Association, made of 18 board members. Go read it on Wikipedia. In fact, Microsoft can pay to be on that board and thereby getting licensing fees of its own no?

I have read articles stating the Sony is not willing to release the Blu-ray player manufacturing to Chinese companies just yet, because they know that once they do, the players will become very inexpensive, and Sony will have a hard time selling there's.

So to some extent (unless all those articles were wrong), Sony has some control over who manufacturers players.

 Whether Sony can limit production or not, based on the evidence below, it doesnt seem like its Sonys decision. I also read that Microsoft has already integrated BD drives for PCs.

 http://en.wikipedia.org/wiki/Blu_ray

 Blu-ray Disc was developed by the Blu-ray Disc Association, a group of companies representing consumer electronics, computer hardware, and motion picture production. The standard is covered by several patents belonging to different companies. As of March 2007, a joint licensing agreement for all the relevant patents had not yet been finalized.

http://en.wikipedia.org/wiki/Blu-ray_Disc_Association

The "Blu-ray Disc Founder group" was started in May 2002 by nine leading electronic companies: Sony, Matsushita, Pioneer, Philips, Thomson, LG Electronics, Hitachi, Sharp, and Samsung. Spearheaded by Sony Corporation, on February 19th 2002 the companies announced ^[2] that they were the "Founders" of the Blu-ray Disc and later changed their name to the "Blu-ray Disc Association" on May 18, 2004 to allow more companies to join their development.