well, considering that the 'temporary' price cut last until January 3rd, there isn't exactly any rush to pick it up right now.
There are still people who are going to be waiting untill black friday to pick one up.
Anyways...If Sony doesn't do anything, then they are going to find themselves being seriously out done by Xbox in the US. I think though, that even if they do something like a GTAV bundle, it still will not save them from 2nd place in Nov. NPD.
X1 just has too much going for it in Nov. to lose.