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They aren't "establishing" anything. Believe it or not, there was a time when AAA games weren't as common and we got tons of fun "AA" or "B tier" titles. Rare games, Turok, old Mortal Kombats, Musou games, virtually every non FF JRPG, puzzle games, beat em ups, etc. Back when games were just fun, dudebros got the f*ck out of the gaming, and marketing was at an all time low. We refer to this as the golden age of gaming.