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Copy and pasted from the Koei thread:

"While this is good news, anything that has "'exceeds'/'fails to meet' expectations" in the title isn't particularly useful without knowing what they were actually expecting, and the context of those expectations. Similar to how "[x] has sold out" is rather meaningless without knowing how many were on offer."

Adding to that, unless we have all the information before hand, statements like this can easily be PR spin/bullshit.