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curl-6 said:

Doesn't matter if they're not industry-wide, setting technical standards on five platforms and squeezing the kind of performance out of hardware that they do takes immense technical talent. 

But it does though ... Setting technical standards is one thing but making technical trends and innovations is on it's own level compared to that so I ask again, what makes them SOOO much more special compared to the rest of the industry doing not only the same as Shin'en but more at the same time ?