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Mario because Mario. Zelda because Zelda. Final Fantasy because Final Fantasy. Aside from those 3, it's hard to find a franchise with such an extensive legacy... How did they achieved that? By being quality games, staying relevant for decades, innovating and being the best of their respective genres for so long, and because of the brands they have become.

No God of War, No Halo, No Uncharted, No Sonic, etc. They're far from having the legacy the ones I mentioned have.

Pokemon, Street Fighter, Castlevania... They come to mind as well. But I guess they don't have as much legacy and history.