I don't like any of those plans, I think there is a third option that can live together with the advertisement one.
RELEASE A DELUXE EDITION WITH JUST NINTENDO LAND FOR 250 U$, is not a price cut because they will still have the 300 bundle with Nintendo land AND Super Mario 3D World, and the price of that second game is around 55 U$ anyway.
Then advertise the hell out of it.