X1 available for $350 in the US this holiday season & $50 slashed off every bundle (starts Nov 2nd)

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walsufnir said:

Kane1389 said:

Shadow1980 said:
Expect Sony to follow suit in 3, 2, 1...

They dont need to fall to such desperate measures yet.

And they can't as they have to make money off the PS brand and for this they need to keep a "high" price to also make profit off the console itself. Their "desperation" is that there is no price cut.

They don't have to drop the price to give you a price cut. All sony has to do is digitally bundle Killzone, infamous, the last of us and journey with every console sold and still sell it for $400. Its kinda easy saying pay $400 and get 4 games free. And those are all first party titles too. 

And I don't understand how people don't get that he bst and fastest way to make profits from consoles is by increasing market shae as quickly as possible. If sony lost $100 on every console sold, they stand to make almost 2-3 times that amount from that gamer over the course of a year.