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Seece said:

I would argue at certain points Sony are reckless and don't care about profit. Look at the PS2 era, they had a majority share, selling incredibly well, but cut $100 the PS2 when it didn't need it.


That was done to attempt to monopolize the market. It failed, in the end, but it had a purpose to it.

Everything they've done has had purpose. PS3 was an attempt by their other departments to push blu-ray and Cell into the mainstream through their games and the playstation brand. It was a risk to greatly increase their profits.