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Wazowski said:

if sony wants to keep in the smartphone business first it needs to get rid the xperia brand.. get something fresh, their flagships are great, but the xperia itself its dated and people never got into it very much.. they need to try to compete in the mid tier cellphones (like motorola did) and think later about making a flagship because that market is oversaturated..

At least they have a brand right now. It would be silly to just get rid of a brand that they've worked hard to make. 



    

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