Microsoft ditching the Nokia name on smartphones

[Burek]

RavenXtra said:

MoHasanie said:

Not in terms of phone brand recognition. Most people don't even know MS makes phones or even has an phone operating system. And in developing countries, the old Nokia phones still sell a huge amount. 

This. Nokia's brand is massively recognizeable when it comes to phones, seems wasteful for Microsoft to have spent so much on the brand only to ditch it.

I was going to say this exactly. In the early 2000s, almost all phones were Nokia, and people have gotten really used to expect a quality, reliable phone from them.

Microsoft, on the other hand, even though a huge brand name for Windows and Office, has never gotten the recognition as a hardware manufacturer in most of Europe. 

This move will just hurt their phones here (not that they are doing well anyway). 

It increasingly looks like MS is concentrating their hardware products to US only, content to let RoW continue ignoring them.