As a metalhead, I can only speak for myself, not for metal fans as a collective (because we're all individuals), but I don't stop liking something because it gets popular. I stop liking something because a band stops making music that I like. Plain and simple. That being said, about 75% of the time, the reason a band rises in popularity with mainstream music fans is often the same reason I stop liking them. Usually a simplification of music, or conscious decision to start making music that appeals to the masses. And like clockwork, the band's image starts to follow suit. I know there's no accounting for taste, or a band's intentions, but often this comes across to older fans as chasing the almighty dollar...chasing the fame.
Please see In Flames for further reading and examples.
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