Jumpinbeans on 20 October 2014
The thing is though, Sony and MSFT both want to boost sales at the expense of the other competitor and now they are doing that through all the deals as the generation is young and its not such a big gap. When (if) Sony is dominant and the default console maker of choice for people looking at buying, what real incentive is there for Sony to spend all this money when they are still getting all the growth?
My personal view is that when Sony gets to around 75-80% market share (up from current 66ish%) we will start seeing less console exclusive advertising/marketing/deals from Sony. The large market share will feed into the gaming websites and they will do all the advertising/marketing they need.....it'll snowball.
