bananaking21 on 20 October 2014
exclusive marketing isnt about boosting sales when one game comes it. yeah, that helps, but its mostly about mind share. having the PS or xbox logo come out half the games out there builds mind share within the consumer. its a form of marketing their brand. look at a batman trailer, there is a PS4 logo, at a destiny trailer, ps4 logo, gta trailer, PS4 logo. probably the best way to market a console is through these exclusive marketing deals.
