A developer shouldn't have to worry about the "image" of the gaming industry. People will get over it as they eventually understand these are works of art, creations, and no different than movies.
No big fuss was made when Rampage came out. That was a movie about a dude who goes on a shooting rampage through the streets of his city. It was brutal. Kills loads of people. One scene he went into a salon IIRC and had all the women/young ladies get into a corner. He took his helmet off and made a glass of water. Drank it and left. Returned 5 second later realizing they had seen his face and slaughtered all of them. Just full of violence like that. There's even a sequel out recently, which I haven't seen yet and probably won't. Not because of the violence, but the acting and story in the first were just not that good.
It's sad that some journalists and gamers would not want the medium to be allowed the same freedom others are.
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