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JSF said:
If you are a studio, you care about overall sales, not attach rates. You could have only 1 guy owning a player who bought up 100 discs versus 1,000 guys owning players who bought up 10,000 discs. The attach rate for the former player is 100. The attach rate for the latter player is 10. But what is really more important? I'm sure attach rate is a stat with some utility, but not in the context you are trying to present it.

Well put.