NJ5 on 08 April 2008
For the umpteenth time:
No, they're not making profit on hardware. Here is the transcript of their latest conference for investors:
http://seekingalpha.com/article/62529-sony-corp-f3q07-9qtr-end-12-31-07-earnings-call-transcript?page=-1
Daniel Ernst - Hudson Square Research
(...)
And then, on the PS3, can you discuss where the cost down reduction is going? It took production cost at launch to where it is today. What has been the per-unit reduction you have been able to achieve?
Nobuyuki Oneda - Executive Vice President and Chief Financial Officer
(...)
Dan, your second question, PS3 cost update, since the introduction the cost has drastically decreased. How much I cannot disclose it. However, we can expect that sometime in late fiscal year '08, the cost to be equal to the selling price. Currently, the cost is higher than the price, but toward the second half the fiscal year '08 we could catch up.
(...)
And then, on the PS3, can you discuss where the cost down reduction is going? It took production cost at launch to where it is today. What has been the per-unit reduction you have been able to achieve?
Nobuyuki Oneda - Executive Vice President and Chief Financial Officer
(...)
Dan, your second question, PS3 cost update, since the introduction the cost has drastically decreased. How much I cannot disclose it. However, we can expect that sometime in late fiscal year '08, the cost to be equal to the selling price. Currently, the cost is higher than the price, but toward the second half the fiscal year '08 we could catch up.
By the way, second half of fiscal year 08 means between October 2008 and March 2009.
My Mario Kart Wii friend code: 2707-1866-0957
