So Phil's strategy is low install base with high attach rate for a handful of constantly recycled franchises. That'll work.
This guy seems to be getting worse not better at planning for success.
If you actually want to plan for exclusives to drive a high install base then you should be modelling Sony not Nintendo. But Phil would choke on his own bile if he had to acknowledge Sony in that way.
Ms can't pay enough to keep established franchises permanently off Ps4 at this point. But they cans buy exclusive new IP from 3rd parties. The thing is PS4 will get exclusive 3rd party content without having to pay a bean.
Fact of the matter is there is nothing MS (or Nintendo) can do to substantially take back market share from PS4, only Sony can gift market share by screwing up. And too many more Driveclub screw ups could do the trick.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
