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I think what he really wants to say is that they're going to copy Sony but, well, we know why he can't say that.

The way things are being set up on their side reminds me very much of Sony's World Wide Studios. I think that's the model they're using and I think they're looking hard at the positive impact Yoshida has had on the reemergence of the Playstation brand. Both Sony and Microsoft had kind of a "hardware first" approach going at the start of last gen which is a poor way to view the market.