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teigaga said:

Really I mean visible effort from nintendo side of things. A place for indie dev titles to highlighted online similar to the playstation blog, the playstation endorsed trailers on their youtube channel and getting acknowledged in press conferences or Nintendo directs.

They do this all the time. They also feature indie games very prominently on their digital storefront, right alongside major first-party releases. Nintendo doesn't have a blog or anything, but they have short programs like the Nintendo Minute on their Youtube channel where they frequently give the spotlight to indie devs.