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Ka-pi96 said:

$6.99 still isnt $40 though...


No reason to even put pokemon on there as the whole product, especially as they keep adding mechanics to the thing that don't gel well with a lack of physical inputs. But putting on things like the card game or other small, free, projects to spark interest would greatly spread the brand's name and help popularize the handheld. Nintendo can then also market the fact that kids can't accidentally spend 40,000$ on the app store with their handheld! :P