The saturn alone wasnt the problem. The problem was also the mega drive peripherals they launched and stop supporting within 6 months to a year. That pissed off customers to begin with.
Come the saturn, they stealth launched the console and also proceeded to quickly drop support once they werent happy with it. That was the biggest mistake of them all.
After all that burning and with the Playstation offering a strong alternative, by the time the Dreamcast came out, no one (in a general sense) cared anymore.
I perfectly remember that i was the first person to buy a Dreamcast in Portugal and it was a complete stealth affair. When the same happened with the Playstation 2, the person was on national news. SEGA dropped the ball when they couldnt have (aswell as Nintendo) and opened the door for the Playstation to be a sucess.
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