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Nintendo's reluctance to build new IP's is killing their brand

 

You have to first prove that they are reluctant to do so.

Secondly, you killed your statement my stating they have made and launched new IP's.

Third, Nintendo has a couple brands, including their own company name, which brand are they killing?

Fourth, you have to provide proof that new IPs is what is needed to revive their brand because old IP's are killing their brand.